Skincare can be overwhelming and confusing, even for the most savvy skincare junkies. Not to mention men, who have their specific skin concerns and needs.

When it comes to skincare for men, there are even fewer places where male consumers can access skincare knowledge or tips.

That’s why Shakeup Cosmetics, the fastest growing men’s beauty brand in the UK is bringing to market a four-step skincare regime – FACE 4WARD, which is aimed to demystify skincare jargons, and make skincare for men easy to understand and simple to follow.

Step 1: Multi-action Daily Face Wash

Deep cleansing face wash designed to remove dirt, oil and environmental pollutants to reveal fresh and smoother looking skin. Packed with Willow Bark extract & fruit AHA complex of Orange, Lemon and Bilberry to gently exfoliate skin, improve skin tone and the appearance of pores. Aquaxyl™, a natural pro-age moisturiser preps skin for shaving, and boosts hydration to prevent dryness.

Step 2: Clarifying Toner

A multi-tasking, freshening toner that exfoliates skin with Glycolic Acid & fruit AHA complex, and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser. Witch Hazel extract helps to minimise the appearance of pores to reveal smoother skin.

Step 3: Pro-youth Serum

A powerful and nourishing serum that helps to reduce the appearance of multiple signs of ageing. Tiger Grass assists in reducing the appearance of wrinkles and promotes a brighter complexion. Squalane helps to reduce excess oil, calm irritation and target uneven skin tone. Hyaluronic Acid and Niacinamide help to boost hydration and tighten pores to reveal healthy, radiant looking skin.

Step 4: Matte-effect Gel Moisturiser

A lightweight gel moisturiser with Matmarine™ biotech ingredient that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow.

Words From The Founders

“It’s been a long time in the making and we are so excited that this range is ready to meet the world. We love the simplicity of this range, but they are packed with skin-loving actives and ingredients, suitable for all skin types, and targeting some of the most common skin issues our customers are facing. We hope you will love them as much as we do!”

Find out more about other Face 4ward products available for all men by Shakeup Cosmetics.

Shakeup Cosmetics found out that one of the biggest priorities for men when choosing skincare and cosmetic products is the ease of use, followed by efficacy. This is why the brand is bringing to market two revolutionary twist-up sticks, supporting both men’s skincare routines and their lifestyle needs.

Introducing Shakeup Cosmetics with their latest innovative men’s skincare products: two brand new twist-up skin saviours for men.

Shakeup Cosmetics understands male skin necessities and has become the fastest-growing beauty brand in the UK. It should be definitely included in every man’s grooming and skincare routine, helping them look and feel their 100% every day!

Stick One

Hydrate In A Hurry Moisturiser - Stick With Cucumber Extract And Hyaluronic Acid (RRP £15)

Designed to offer men a way to cool, soothe and hydrate hardworking skins in a hurry. This power-packed twist-up stick is full of skin-nourishing ingredients, designed to work with male skin needs, AND fit into busy lives.

Ingredients: with Hyaluronic Acid to plump and help hydrate, Witch Hazel to soothe and ease redness, Cucumber Extract to cool in a hurry and Vitamin E to fight free radicals and environmental damage, it is an essential addition to busy men’s skincare.

Benefits: perfect for post-workout skin recovery, hydrating-on-the-go and morning-in-minutes routines. Hydrate in a Hurry has a fresh, light fragrance and invisible on the skin.

Stick Two

You Do The Mask – Purifying Clay Draw-on Mask With Activated Coconut Charcoal And Kaolin Clay (RRP £15)

Men’s skin needs the same care and attention that a women’s, but rarely (if ever) gets it. With that in mind, ‘You do the Mask’ is a twist-up no-fuss, no-mess masking stick that works with the skincare needs of men to provide a regular treatment option.   

Ingredients: Activated Charcoal, to clarify and improve the look of men’s slightly wider pores and oilier skins. Coconut Extract to nourish deeply and provide a protective barrier for moisture, Glycerine for a smooth, frictionless application and Kaolin Clay for the deepest cleansing experience possible.

Benefits: deeply cleansing, skin refining and nurturing, without being messy or tricky to use.  The fragrance is indulgent without being too sweet or cloying and the mask is easy to apply and use.  Skin refining results speak for themselves, You Do the Mask is perfect for men with sensitive, blemish-prone skins. Ideal for fitness fans, as it draws the sweat and impurities of your workout routine out before it can clog pores and dull skin.

What the founding brothers Shane and Jake say…

'We know that men don’t want skincare and make up that takes forever to use or has a huge learning curve. We’ve developed these to make having well cared-for skin easy, without compromising efficacy'.

The popularity of Korean cosmetics has no boundaries and the net makes great ideas run faster than ever. A new Korean skincare brand has just landed in the UK introducing itself with its luxury skincare for him: Atomy Homme.