The popularity of K-beauty will see no cease in 2022 and we can already tell you what are going to be the next Korean skincare trends that your skin will love this year.

Courtesy of Atomy

Ruby McGrath, MD of Korean skincare brand Atomy, reveals the latest trends that will be big in 2022.

In the UK, Google research on Korean skincare went up by 200%. As its success and appreciation do not stop, K-beauty does not stop to surprise us. Here we have expert Ruby McGrath, MD of Atomy, unveiling the latest Korean trends for 2022.

'Low-irritation' Cosmetics

“Korean skincare has been influenced by a global skin concern: the so-called 'maskne'. As masks become more prevalent in our lives, it’s having an effect on our skin including dryness, redness, irritation and ‘maskne’. ‘Low-irritation’ cosmetics are designed to soothe angry pores and skin troubles.

Ceramides are incredibly popular at the moment, thanks to their skin-soothing and anti-inflammatory properties, which is why we have added them to every step of our The Fame Skincare Set (£85). Also available to buy as individual products, which includes Toner (£19.50), Lotion (£19.50), Essence (£20.50), Nutrition Cream (£19.50), and Eye Cream (£19.50). Ceramides act as a source of strength that protects the skin barrier and keeps skin looking and feeling healthy.”

'Skip Care'

“Skip care is all about using fewer products to get the same results. A lot of the newer formulations are combining the benefits of several products into one. Not only does this cut down on the steps in your routine, but it also contributes to less waste and fewer carbon emissions in transporting products across the globe, which is a key growth area in the industry. We combined must-have skincare ingredients like Niacinamide, Green tea, Centella, Glycerin, and Oat kernel extract to create an effective do-it-all Absolute Ampoule (£36). With this ampule, you're treating your skin to anti-ageing, soothing, exfoliating, brightening, and acne-busting ingredients. Simply top with your favourite moisturiser and SPF and you’re set for the day!”

'Scalpcare’

“In Korea, we devote as much TLC to the skin on our head as we do to our facial skincare routines, and this is only going to become more dedicated in the New Year. It’s the scalp that really controls the health of the hair. So what’s going on in the follicle and the skin around the follicle could make the difference in whether you’re losing more hair, or maintaining your hair, and whether you have healthy hair or brittle hair. Our Scalpcare Set (£23) includes a shampoo and conditioner that incorporates Niacinamide, Neem, Arnica, Shikakai, Avocado, Henna, and Biotin to cleanse, nourish and balance the scalp.”

Oral Care

“In Korea, we are very thorough when it comes to our dental hygiene. Multiply the dedication we have to our skincare by 10! We clean our teeth after every meal as well as after drinking coffee and often carry a toothbrush around with us in our bags. In some places, you can even find free toothbrushes in bathrooms. Our Atomy Toothbrush (8pcs at £8) have super slim, flexible bristles with an anti-bacterial membrane for more effective removal of plaque and also to keep the toothbrush itself clean in between uses. Our Propolis Toothpaste (4pcs at £4) uses green tea and propolis extract as they are effective in minimising bacteria growth, as well as reducing bad breath.”

The Need-To-Know Ingredient

“Last but certainly not least we have the need-to-know ingredient for 2022. In 2021 Korea saw a large increase in supplement consumption, as our knowledge of the benefits of inner health and wellbeing for our outer, increases. Ellagic acid acts as an antioxidant and can decrease levels of inflammation to protect against disease. It can also help lighten your skin by blocking the activity of an enzyme involved in melanin production, as well as moisturising skin from the inside out, which is why we use it in the form of our Pomegranate Mixed Fruit Jelly (60 sticks at £58). Not only will a daily dose give you skin benefits, but studies
suggest that ellagic acid has excellent hair growth-promoting activity.”

Thanks to Ruby and Atomy, K-beauty has no secrets... at least for now.

To boost your health inside and out in 2022, discover the range of Atomy skincare and wellness products online.

Korea has been a top cosmetic innovator for years and its success is now global. Of the many steps making Korean skincare so effective, the ampoule is the one every Korean woman never skip. The so-called ampoule is their secret to youthful skin and Atomy has its version for the K-beauty aficionados in the UK.

The popularity of Korean cosmetics has no boundaries and the net makes great ideas run faster than ever. A new Korean skincare brand has just landed in the UK introducing itself with its luxury skincare for him: Atomy Homme.

K-beauty, K-pop, K-drama. That 'K' means Korean - precisely, South Korean - and it is the signature of the 'hallyu' wave: the proud spread of Korean culture and lifestyle. Korean beauty and skincare have gained popularity and success across the globe but what is the secret of this massive success?

K-beauty is on everyone's lips and faces! Korean beauty spread and conquered the market and the public. However, K-beauty secret is beyond kawaii and colourful packages.

Photo by Polina Kovaleva, Pexels

K-beauty is about a minimal look and a radiant beauty that comes from within. Korean skincare secrets are passed on generation after generation, rooted in traditional wisdom and generous use of natural ingredients. The Korean skincare we all love is the combination of this familiar past and today's most advanced technologies. Here are the other 'K-secrets' explained for you.

Mother Nature's Gifts

Photo by Tea Creative|Soon Chung, Unsplash

K-beauty takes the very best from Nature with botanical extracts and fermented ingredients that create enzymes breaking into new and effective substances. Of the many key ingredients, snail slime and bee venom could refrain the most squeamish of you but they are safe with visible results! Korean skincare benefits also from brightening rice, mung bean, known anti-oxidants green tea, turmeric and ginseng, and superstars mugwort (Artemisia vulgaris) and cica (Centella Asiatica).

Hi-tech But Affordable

Photo by Jocelyn Morales, Unsplash

Koreans know well what goes onto their skin and they always look for the best; they are exigent customers. To satisfy their need, Korean cosmetic companies invest in new technologies and formulations to deliver what is expected and build up the result from the inside. The competition is high as the variety of products, yet the prices are never over the top. Korean skincare is for everyone's wallet.

Great Skin For All And Customisable Skincare

Photo by Anna Shvets, Pexels

It is not just a matter of money! Korean skincare is for everyone's skin type, even the most sensitive. With 56.8% of the Korean population suffering from sensitive skin, K-beauty pays a load of attention to hypoallergenic formulations with less harsh chemicals and more active ingredients from natural sources. A staple in Korean skincare is its routine made of 10 different steps. This routine would sound very long in today's hectic lifestyle but it is not as strict as it seems. These 10 K-beauty steps are not daily and can be customised to fit one's routine and skin necessities.

Effective Prevention Is Better Than Cure

Photo by Polina Kovaleva, Pexels

Constant research and powerful ingredients are at the base of Korean cosmetics effectiveness. K-beauty high performance can be explained also by these facts: K-beauty is made to prevent rather than treating skin issues when it is too late; plus, skincare products are developed to hydrate, nourish, strengthen and re-rejuvenate from within. Korean skin products are more than a trend and go beyond skincare. They are 'cosmeceuticals', beauty products with a therapeutical side.

The cultural aspect cannot be undervalued. In fact, Korean men and women - think about popular K-pop boy band BTS - learn how to take care of their skin earlier and with constancy. An early start, protection from harmful sun rays, and a religious regime prevent skin from showing ageing signs too soon.

Photo by Sunny Ng, Unsplash

Cutting-edge formulas, appealing products - like skin patches, sheet face masks and packs - and the right dose of kawaiiness in creative designs are the recipe for this skincare. K-beauty owns a lot to Mother Nature and as such tends to be very gentle with our environment with cruelty-free formulations and investment in recycled and biodegradable packaging. Sometimes, this is the case of I'M FROM, the k-beauty addict can see where the key ingredients come from.

K-beauty shows that healthy-looking skin is achievable by everyone. It is a philosophy and a way of living: slowly, with patience and respect as Nature teaches.