Gen Z could be the most conscious generation ever met so far but zoomers like to spend more than others, maybe too much. Is all that glitters gold?

With celebration season fast approaching, the picture-perfect outfit for the inevitable Christmas office party or New Year's Eve is already on the back of everyone's mind. A new study reveals that renting clothing specifically for the festivity is a growing choice for many Brits.

The public concern about the state of the environment is not a temporary fashion trend, although they influence how people shop and what they ask their favourite brands.