Metamorph Quirky Couture
Diamonds are Forever
Credit: Mikey San Photography
Clara Longobardo is the fashion designer and the creative mind behind the designs and production. She studied at Accademia di Belle Arti di Firenze (Florence, Italy) and worked in the theater for many years. Clara decided to bring to the world of fashion what her journey through the world of theater had gifted her. Clara’s intent is to connect these two different universes, the fashion and the theater, and construct her own little cosmos.
Clara In Wonderland is a small company located in Tuscany, Italy. They do not mass-produce their products. Clara’s husband is the photographer and the one who takes care of marketing, advertising and everything connected with the image of the company. In her company, Clara research cutting edge fabrics, buttons, zippers, accents and symmetry of each and every outfit. Her goal is to make our clients feel special in this imaginary voyage of style. Just like in Alice, Through the Looking Glass, a book that inspired Clara to imagine that this is a wonderful world where everything is possible and where her clients can feel satisfied in a land where their dreams can come true. Clara In Wonderland truly hope that you enjoy their products as much as they enjoy creating them and they are look forward to being a part of your story.
HELEN MERTL is a well-known Czech fashion designer based in Prague. After studies at Secondary School of Applied Arts, she gradually created her brand characterized by simplicity, luxurious fabrics and easy cuts accentuating female figure in surprising ways. Since 1999, Helen has designed many limited collections of bridal and evening wear. In the HELEN MERTL studio you can try on clothes of different designs and consult about suitable materials and colours. Custom-tailored wedding dresses are typical of the brand.
Helen creates minimalist looks with remarkable details that are driven by lightness and the least adjustment of natural fabrics (such as silk chiffon, stretch silk and wool) preferably in basic colours (black, powder tones, red).
Helen herself admits that she is strongly inspired by Prague for its historic buildings and the fashion of the 1920s and 1930s which is somehow present in her designs.
Her iconic ribbon dresses are sewn by hand.
Menswear Allan Vos was born in The Hague, The Netherlands, where he later graduated Fashion Design succesfully at the Royal Academy of Fine Arts. After his study Allan Vos worked for theatercompanies such as Cirque du Soleil and Disney and designed for shows at Stage Entertainment and for Dutch celebrities for who he made private orders by hand.
In 2012 Allan Vos debuted on the Amsterdam Fashion Week with his first mens collection. His work is usually inspired by traditional or historical costumes underlining the sporty look.
He uses feminine shapes and adjust the paterns to fit the mens body. An Allan Vos piece is sporty with a sparkle. He is known for his sequin and crystal embroidered swimwear pieces. The designed pieces in the collections are one of a kind and handmade in the Allan Vos atelier in The Hague. Items are custommade or made by order.
Photo credit: Manny Fontanilla & Stef Lohstroh
Fashions Finest is an established leading international platform for new and emerging designers taking place from Saturday, the 17th of September to Sunday, the 18th of September 2016 during London Fashion Week at the Cornwall and Crown Suite, Grand Connaught Rooms, 61-65 Great Queen Street, Holborn, London (nearest tube Covent Garden or Holborn). Doors Open at 1.00pm.