Physical and digital retail and showcase spaces for fashion, art and design are the new normality. Alise Trautmane-Uzuner created doors. for the independent talents. But who is Alise?

About doors.

doors. is an innovative physical and digital portal; an all-fashion, art and beauty retail platform launched in 2021. It is a virtual and real "open door" for emerging designers and artists to share and get their work known. Alise's project goes way beyond the store with monthly online lectures, the "doors. academy", to discuss fashion, design and habits in the era of the metaverse.

About The Founder, Alise Trautmane-Uzuner

Alise, the founder of doors., has an enviable career and academic curriculum vitae. She has MLE and LLM from Universities of Bologna, Hamburg and Vienna, and has finished AAS Fashion Marketing at Parsons New School of Design, New York. Before switching to the fashion industry, Alise worked in business consulting for Deloitte Moscow and later was Head of International Sales and Marketing for the largest asset management company in Eastern Europe.

She has more than 12 years of executive experience in marketing and sales, and 10 years of retail management experience in New York, London and Riga. Before launching doors., Alise was a Co-Founder of a concept store and PR showroom in New York, DREAMS ON AIR, from 2017 to 2020. DREAMS ON AIR was a membership-based brick-and-mortar retail and PR platform for emerging designers, and as a self-funded start-up, was profitable from month #1.

Before moving to the USA in 2015, Alise managed two womenswear ready-to-wear brands, which had retail locations in Riga and London, and her work has been featured in more than 200 leading fashion magazines including Vogue, Elle, InStyle, WWD, Glamour. Alise has been recognized as "The Designer of The Year“ three times by the Baltic Fashion Federation.

She created doors. as a hybrid place where global fashion talents meet a global audience, where distance does not exist.