Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal. 

Join celebrities of the likes of Penelope Cruz, Sofia Vergara, and former first lady Michelle Obama in a healthy stroll with the new FitFlop Original Walkstar for Summer 2021.

River Island opened its 192 stores across England and Wales on 12^th April, supported by its nostalgic ‘Shop Like It’s 2019’ advertising campaign.

We are all experiencing drier skin right now thanks to the perfect storm of central heating, cold weather and more layers of clothing.

"Roses are red, Violets are blue. This Lockdown is rubbish! I’m so glad I have you!" 

Almost a year after the Covid 19 pandemic began, we find ourselves still suffering the effects of social distancing and lockdown.

Kelly Sikkema, Unsplash

Many of us are separated from some of our loved ones because of the place our world finds itself, and Fashions Finest wanted to inject a little love into your world in the run up to Valentine’s 2021.

In order to do this we decided to put together the ultimate gift guide for that special someone in your life, accompanied by some soppy love quotes…to help you get into the mood.

Read on in the spirit of this quote from Lao Tzu - “Being deeply loved by someone gives you strength, while loving someone deeply gives you courage." And together we can make it through anything life throws at us.

A beautiful new fragrance is always a lovely gift to receive on Valentine’s day, and Fashions Finest have found some truly fantastic contenders for that special lady you want to send  gift to this valentines!

Elle Fleur Fragrance


Elle Fleur is a delightful, bright and floral spray scent for women, with a fruity and citrus hint to it. Having had a chance to get our hands on this perfume and try it out for ourselves, we love the long lasting, womanly, and long lasting scent. The reviews around this fragrance are all positive, and we at Fashions Finest all unanimously loved this fragrance too! A lovely gift for that special lady in your life, who likes a fresh, citrus and fruity fragrance on their skin. 

A massive bonus is that Elle Fleur is now on sale at Superdrug, and you can get your hands on it for only £14.00 which is a massive 50% reduction from now until 23^rd February, so another reason to get your hands on this fragrance now.

Bublé By Invitation, Rose Gold Fragrance


Launched in 2018, this fragrance is one of several by Michael Bublé. After hearing lots of great reviews, we couldn’t wait to test it out ourselves at Fashions Finest, and we weren’t disappointed. The scent is sweet and fragrant, as well as being light and fresh. The sweetness is not overpowering in the overall scent, and makes a lovely day time perfume choice. This may well be the perfect gift for that special lady in your life. A lovely fragrance for winter and moving into the spring, as it has a warm scent as it lingers on your skin.

 You can get your hands on Michael Bublé - By Invitation Rose Gold Eau de Parfum 100ml for only £21.34 from Amazon today.

“In order to be happy oneself it is necessary to make at least one other person happy." - Theodor Reik

Object Shampoo Bar


Introducing Object. A brand new company which launched in December 2020 with their amazing shampoo and conditioner bars.

We couldn’t say no to this fab, pink Valentines shampoo bar. With zero waste and offering salon quality with every use, this moisturising shampoo bar is packed with goodness including coconut milk, moringa and ylang ylang.

Fashions Finest love this idea as a Valentines gift, because it is something every girl (and guy) uses on a daily basis, but it is also different – being a shampoo bar, great for the environment, ethical and handmade too.

With a subtle, clean and fresh fragrance, we found this shampoo bar lathered up quickly, and left hair feeling squeaky clean and moisturised. Not only that, but they last such a long time – as long as 3 regular sized shampoo bottle no less!

A great gift for both him and her because there are many different shampoo bars available from Object, and all for only £14.00 each. Take a look and choose your favourite now.

“The greatest happiness of life is the conviction that we are loved; loved for ourselves, or rather, loved in spite of ourselves." - Victor Hugo

1 People - Danish Luxury Fashion


The Bespoke fashion brand 1 People are on a mission to give fashion meaning.  All of their products are made with love and care and crafted with materials that are mindful of people and the planet. The collections are so durable - the brand offers a three-year warranty on all of their products!

Sustainable luxury is what 1 People are passionate about – and the good news is that comfort, style, sustainability and fair pricing do not have to be mutually exclusive. Fashions Finest loves the stylish and Parisian look of the brand and the fact that they use revolutionary sustainable and ethical materials to craft unique and memorable products of the highest quality, without any compromises.

What's more, for every 1 People product sold, 40% of the profits will be donated to the charity ‘Business For Planet’ which supports the education of the social entrepreneurs of tomorrow.

With second to non-quality, and oozing style, a gift from 1 People would be the perfect gift for the stylish woman. With so much choice available, we recommend these Vagas Las Ruby High Heels £89 paired with the Calabar Pearl slip dress £159 for a chic yet effortless evening look,  or a pair of wide leg trousers  £129, and a blouse for daytime luxury.

Sustainable fashion at affordable prices.  

“The best and most beautiful things in this world cannot be seen or even heard, but must be felt with the heart." - Helen Keller

BagPad


Bagpad is handmade in the UK. Think soft and fluffy cushions made exclusively to fit your favourite handbag, and that is bagpad.  Custom inserts designed with the aim of creating a long-term solution for keeping handbags in their original shape when not in use. The mission of Bagpad is to reduce the use of plastic and paper and hence provide a more sustainable and at the same time elegant solution.

Available in a wide range of fabrics and colours meaning that there is so much choice available. Fashions Finest love the luxury feel and look of every single one of the bagpad’s as well as the fact that they can also be personalised with monogramming means they make a fabulous gift for the handbag lover who has everything this Valentine’s day.

Bagpad has had plenty of proven success as a must buy product for all Hermès, Chanel and Louis Vuitton handbag collectors, including celebrities and top female executives. With prices starting from only £25, maybe you know someone who’s wardrobe is just crying out for some bagpad’s too! With several sizes available, from small ones to fit into clutch bags, to large sizes for larger bags, visit Bagpad online today to personalise one for the one you love…even if that is yourself right now!

 “Love yourself first and everything else falls into line." - Lucille Ball

κέᾰρ®  Skincare


Kear skincare is the fabulous Greek, 100% natural, unisex skincare brand. Inspired by ancient Greek formulas of skincare, κέᾰρ® Face and Body balms harness the power of the first recorded cosmetic treasures, beeswax and olive oil. The multi-tasking skincare range is free from synthetic chemicals, toxic preservatives, artificial fragrances, parabens, silicon, petroleum and is never tested on animals. Produced exclusively in Greece, from locally sourced raw materials, Kear is an ideal gift for your loved one this Valentine’s season. With balms for the face and body prices starting from €42, Fashions Finest loves these sweet smelling, natural balms designed to combat the aging process. Full of vitamins, minerals to protect and moisturise the skin, with a creamy texture, we found it glides beautifully over the skin, leaving no sticky or greasy residue after application – simply silky, hydrated skin. You can guarantee soft, glowing and healthy looking skin with Kear.

“The most desired gift of love is not diamonds or roses or chocolate. It is focused attention.” - Richard Warren

LashBase Eyelashes


At the moment we girls can’t just pop out to get our hair, nails or eyelashes done, but LashBase has one of these areas covered for us with their vegan-friendly strip lashes at only £8.99 each. Super fluffy, lightweight… and perfect for all of us who can't get to the lash tech right now due to lockdown. If you know someone who loves getting their eyelashes done – you have found the right gift for them right here.  Fashions Finest loves the thickness which the lashes offer, without the weight, and with 15 styles to choose from, we also think that the choice and price is simply fabulous too.

In addition to strip lashes, LashBase also sells an Eyeliner Lash Adhesive at £15.99 which is honestly a complete game-changer when it comes to applying strip lashes. This 2 in 1 product applies like a liner but works like glue, allowing you to apply strip lashes easily and within seconds.

Fashions Finest loves how easy this eyeliner/glue works to fix the beautiful eyelashes into place, and we were really astounded at how even a novice could apply them straight away!

Treat that special person, who loves to bat their eyes at you, to Lash Base Eyeliner glue and lashes. A treat they will love you for this Valentine’s.

“I would always rather be happy than dignified.” - Charlotte Brontë, Jane Eyre

Cienna Rose Nail Varnish


Forget about wearing your heart on your sleeve this Valentine’s Day, paint it on your nails instead! From the perfect shade of red to pretty pinks, vegan and cruelty free London nail brand Cienna Rose have a great selection of nail polishes for thst special someone, at just £9.00 each.

Cienna Rose nail varnishes do not contain any of the 12 common nasties found in many nail polishes, and not only that, but they are also infused with vitamins, antioxidants and nourishing lemongrass oil to help take care of nails whilst also giving the perfect DIY paint job. Long lasting and chip resistant, nails are left with a professional looking, high shine - gel like finish.

Fashions Finest love how Cienna Rose goes that extra mile in caring for our nails, and also with caring for the environment. Nail polishes are cruelty free and vegan friendly; they do not contain any animal derived ingredients or parabens at all.

The varnishes themselves are easy and smooth to apply, dried quickly and left a vibrant and shiny colour – even after only one coat. We especially loved the Je T’aime red – in honour of Valentine’s  day, and we think a bottle or two of Cienna Rose Nail Varnish, from the wide range they have available, would be a beautiful and thoughtful gift for the one you love this year. The only other thing you need to decide – is will you offer to paint their toes for them?

“Love is like the wind, you can't see it but you can feel it.” - Nicholas Sparks, A Walk to Remember

So Eco


Fashions Finest loves the So Eco brand, and we have featured products from them before. So Eco are working hard to combat the problems of excessive & plastic packaging, by offering 100% responsibly and ethically sourced options for their packaging and products. They are quickly becoming one of the faces of responsible beauty within the industry, and offering real alternatives to us as consumers.

So Eco Make-Up Brush Set:

This Ultimate Gift Set of make-up brushes £30 is a collection of 9 essential makeup tools which cover everything from your complexion to your brows and eye makeup. With stylish, highly sustainable bamboo handles, 100% cruelty-free synthetic taklon bristles and recycled aluminium ferrules, this gift set really is the full package. Not only does it look great as a gift, but we at Fashions Finest think that the brushes are strong and sturdy, and the bristles are soft and full bodied, but not floppy when they are being used to apply make-up. A wonderful gift for any make-up wearer who is environmentally conscious this Valentine’s.

So Eco Biodegradable Hair Set:

The So Eco Biodegradable Detangling Hair Set,  £14.99 Set is fantastic for cultivating healthy hair. Made from fully compostable and bio-degradable material which is ethically sourced, compostable, recyclable and bio-degradable, this would be a fabulous gift for that special someone in your life who takes hair care seriously. The detangling comb has a wide-tooth design, minimising damage and breakage whilst effortlessly detangling wet or dry hair, and then the cushioned detangling brush guarantees a smooth and tangle free brushing on dry hair, or whilst styling.

Brushworks Rose Quartz Set:

This Rose Quartz Resin Massage set £14.99 is a must have addition to your skin care routine. Designed to soothe and cool the eye area whilst helping to reduce puffiness, eye bags and assist absorption of eye cream or serum into the skin, these tools work to give your face a youthful and radiant glow.

Ideal as a gift for yourself, or the one you love this Valentines, the Rose Quartz Resin Gua Sha is ideal for improving the skin’s elasticity, promoting cellular and skin rejuvenation. Alongside the Massage Tool, both products help to reduce puffiness, wrinkles and dark circles, which can cloud the face – especially for women of a certain age. Fashions Finest tried this and love the cool and relaxing feeling of the roller on the skin, as well as the afterglow and ease of tension, stress and anxiety, whilst using it.

“Where there is love there is life.” - Mahatma Gandhi

 Lewis and Baker Vegan Biscuits


If you decide you want to go traditional this Valentines  - with an edible treat, Fashions Finest can recommend this beautifully presented gift box with three delicious, oversized shortbread based vegan biscuits. 

Each hand-dipped in the darkest of chocolates, with one topped with tangy dried raspberries, one with sprinkled almond nibs and one left just all chocolatey! What is not to love here. 

Fashions Finest loves this idea – as it is a little bit different than buying just chocolates. We love that they are vegan biscuits, made unashamedly in Britain, from locally sourced ingredients, and to top it all off you can have a personalised gift message added, as well as a personalised gift card. All for only £8.99 a box.

The Shelf Life is 10-14 days unopened, which is plenty of time to keep biscuits as delicious looking as these! Buy a box for your loved one today at Lewis and Baker.

 “If I had a flower for every time I thought of you...I could walk through my garden forever.” - Alfred Tennyson

Belle Regime Natural Soaps and Skincare


Belle Regime is a small, brand new British company run by Karlene Reid.

Originally from Jamaica, London based Karlene became more and more conscious about the quality of ingredients used in the skincare growing up, and the impact they had upon her skin health. During the pandemic, while working from home she began to look at handmade soaps, and found she became enthralled with the method of cold process soap making, and loved the fact that she now had total control of the ingredients that go into her products. She started to make soaps for family and friends, but the feedback was phenomenal and she quickly realised she had found something special. Belle Regime was officially launched in time for Christmas 2020.

Karlene specialises in a wide range of bath and body products with a luxury self-care focus which includes vegan plant-based organic ingredients and high quality essential oils. Belle Regime products include: Soaps, Bath Bombs, Body butter, Bubble Bars, Shower Steamers, Antibacterial Hand Wash (alcohol–free), Whipped Soap and Sugar Scrub.

Visit the Belle Regime website to choose from two Valentines gift boxes, priced from £18 - where you can choose soaps and body butters to have included, or just browse their selection and put together your own Valentines gift.

Fashions Finest love how divine the products look and smell. The aromatherapy shower steamers are just perfect, and turn shower time into a spa session in your own bathroom – especially in the winter time. Gorgeous!

“One is loved because one is loved. No reason is needed for loving.” - Paulo Coelho, The Alchemist

Nuture Plant Based Skincare


The beautiful, new brand Nuture, with its range of highly effective, plant- based skincare products could just be the perfect gift for someone you know this Valentine’s Day.

Nuture products are designed to care for your loved one just as much as you do, and the whole range is designed for both men and women, caring for a whole number of skin care concerns including scars, stretch marks, post-blemish marks and dry skin.

For her this Valentine’s Day, you can show her that you care about the history written on her skin, whether that be C-section scars, stretch marks caused by pregnancy and bringing new life into the world, or even scars which are a part of her now. Nuture’s Facial Treatment Serum will help to visibly reduce the appearance of dark spots giving her a bright and beautiful complexion every day. Fashions Finest loves how the range also rehydrates the skin, keeping dryness away throughout the cold winter months.

For men, Nuture offers effective treatments to help care for sports injury scars and stretch marks that have appeared as a result of growth and weight training, as well as helping to nourish his dry skin throughout the colder months. Fashions Finest loves the lightweight texture of the creams, which are easily absorbed into the skin and improve tone and texture as well as replenishing hydration for improved elasticity to the skin. They also smell lovely when applying them to the skin too.

Products range in price from £8.99 for Nuture’s 50ml nourishing skin treatment oil, or go for the Facial Treatment Serum at £15.99.

Happy shopping for your loved ones in the run up to Valentine’s day, and whatever you do this year -  Fashions Finest want to remind you of these words from Marilyn Monroe

“…keep your head high, keep your chin up, and most importantly, keep smiling, because life's a beautiful thing and there's so much to smile about.” - Marilyn Monroe

Lock down won’t last forever. But until then - Look for the sunshine behind every cloud.

Happy Valentines Day from all of us at Fashions Finest.

Being stuck in the middle of Lockdown once again, we are all back to at-home beauty routines – including DIY hair removal.

It’s difficult to imagine that it’s already been a year since the outbreak of the coronavirus. The COVID-19 pandemic has impacted virtually every aspect of our daily lives, from the way we perform our daily duties and commute to school and work to the way we shop for everything from groceries to clothes and other essentials.

Toa Heftiba Unsplash

In the times when social distancing has become a norm and working remotely has become an alternative arrangement for a number of employees, it comes as no surprise that many people are doing their shopping online as a way of preventing the spread of COVID-19. Given the many advantages online shopping has over the traditional in-store shopping and the fact that it’s a much safer alternative in times like these, e-commerce is expected to only gain in popularity during the pandemic and beyond.

Below, everything you need to know about shopping online during the COVID-19 pandemic.

What Are The Advantages Of Shopping Online?

 Laura Chouette Unsplash

First things first, there are many reasons why online shopping may be more beneficial for consumers compared to the conventional method, especially in times like these. For starters, shopping from the comfort of your home is far more convenient. You have more control over your spending, there’s no sales pressure, and there’s more variety – which is a big plus, especially if you’re shopping for clothes and want to get in on the latest trends.

You’re also able to get better deals this way, and you have the option to send gifts as well. There are no crowds which reduces the risk of catching COVID, and you can easily compare prices to make sure you’re getting the most bang for your buck.

Which Product Categories Are In Demand?

Charles Deluvio Unsplash

With online purchases rising, it may be interesting to take a look at the product categories that are in demand. According to a survey, product categories that have experienced a 6-10% increase are electronics, household items, gardening, furniture, and cosmetics. While some websites choose to focus on only one or a couple of product categories, others are more general and sell products from multiple categories.

For instance, if you visit shoppster.com and other similar sites, you’ll be able to find everything from homeware to clothing to electronic devices. Having everything in one place and just a couple of clicks away is less time-consuming, and websites like these can easily become your go-to place for practically everything you need. They’ll often offer loyalty programs which you can use to get various discounts and get the most bang for your buck. On the plus side, companies are working on enhancing their e-commerce experience, so shoppers may expect improvements in everything from delivery times, product descriptions, and product reviews and ratings.

How Are The Delivery Services Handling The Increase In Online Shopping?

Wynand van Poortvliet Unsplash

Aside from being a practical and efficient way to get everything you need in a hassle-free and stress-free way, shopping online is also the safest option at the moment. With the number of online orders increasing at a rapid pace, one can’t help but wonder how this increase in online shopping is affecting delivery services and the processing and packaging of online purchases.

Keeping up with the latest updates from the department of health and following all the guidelines is mandatory for delivery services. By taking precautions and enhancing safety measures, they’re able to keep the mail personnel healthy and prevent the spread of the virus. That being said, it might be best for customers to request the mail carriers to place the packages on the floor. That way, there’s no physical contact, which is much safer for delivery personnel, and the method is being increasingly applied for both fashion purchases and food delivery.

What Are The Precautions For Opening Boxed Shipments?

Bench Accounting Unsplash

Other than avoiding transmissions by hand, it’s best for customers to take additional safety steps to prevent the spread of the virus for their own peace of mind. This is especially important if you’re taking care of an elderly person or someone with a chronic condition, in which case it’s advisable to wear disposable gloves when handling packages and mail.

When it comes to online fashion purchases, your safest bet would be to wash any new clothes that have been delivered to you. Although spreading via fabric is not the main way the virus is transmitted, there’s no way of saying how long the virus can survive on fabrics, so taking an extra safety step before trying on new clothes is recommended.

Wrapping Up

An effective response to the public health crisis, shopping online helps you remain healthy and safe during these tumultuous times while also saving time and money in the process.

Now that you’re aware of the advantages of online shopping and all the health-related questions are answered, you can let go of any concerns you may have had about online purchases and shop safely and worry-free during the pandemic.

There are many reasons why brands need to work constantly to become more sustainable.

Wear My Freedom, the brand new underwear brand which launched in June 2020 with its revolutionary non-wired and ultra-comfy bra is increasing the sizes they sell.

The weather is getting colder, and we are all looking for ways to stay warm, and look great at the same time. Fashions Finest has put together some of the most on-trend winter coats and accessories to keep you looking hot this season. Keep scrolling to find our recommendations, and how you too can get the look.

Photo by Tim Gouw - Pexels

We have chosen a few popular and easily accessible brands to help you begin your search for your winter wardrobe, and we have included a range of styles to suit every look, from day wear to evening and work attire too.

On trend colours this winter are darker colours including the timeless shades of black and grey, but a very popular colour this season is navy blue. Expect to see fiery bursts of brighter colours as well, such as reds and pinks to brighten everything up.

Primark

Primark are a major retailer on many high streets, and Fashions Finest loves the affordable and bang-on-trend looks their clothing offers us.

This warm and cosy oversized and super long coat £35.00 offers great protection from the elements. It looks fantastic when paired with a cosy knit jumper and boyfriend jeans, or a pair of timeless skinny’s. Add a pair of classic trainers, or even heavy boots to achieve a street smart look, or wear it over a dress and add knee high boots for a smarter look. This coat has a good amount of versatility, and lends itself easily to both day and evening wear.

Oversized scarves are fashionable this season, especially when worn wrapped over the head. Primark have a great selection of oversized scarves which are made of recycled materials for only £6. Wrap this over the top of any coat to stay warm and add to your on-trend look this winter.

Military Coats styles are up there with the seasons most on-trend looks this year and they look great layered over a dress and boots, or a top and skirt combination. This Primark military style coat for £35 works well for daytime work wear, and evening wear too. Add a hat and scarf in a brighter hue to add a pop of colour to your look.

Head on down to your nearest highstreet store to grab your gear today.

Debenhams

Teddy bear coats are still in style for winter 2020/2021 which is great news if you still have one in your wardrobe from last winter. Team your coat with a warm and fluffy bucket hat to complete the look.

Debenhams are both an online and high-street store, and Fashions Finest loves the fantastic range of quality brands and variety of styles Debenhams gives us access to.

This fantastically soft and warm teddy coat from Principals is available at Debenhams for £65, and totally on trend. Hats are also on trend this winter, with the traditional beanie hat coming top of the list. Bucket hats and fedora style hats are following closely behind, and Debenhams have a wide variety of hats in different colours and styles for us to choose from. Fashions Finest loves this simple pale grey cable knit Beanie hat from Faith. At only £10, it will finish off a winter outfit with a timeless feel. Alternatively you could opt for this Black Fedora Hat, from Quiz. At £15.99 it will add an air of style to your winter wardrobe, while keeping you warm, and won’t destroy your hairstyle as much as a traditional Beanie could do. A fabulous choice when paired with this Wallis - blue faux wool funnel neck coat £65, over a suit or short skirt, an worn with boots with a higher heel.

Topshop

Topshop offer great accessories for every season, and you can guarantee they are on-trend and great quality. Fashions Finest love this biker coat, which Topshop offer in several different styles for £65.00. Choose a faux fur lined jacket, and go for a few sizes larger than your usual fit, and your biker jacket will fit perfectly over a warm woolly jumper. Perfect for the cold climate, and easy to dress up or down, this jacket will look just as good worn over your comfy jeans, t-shirt and heavy boots, as it will worn over an evening dress and heels!

Alternatively choose this beautiful deep red velvet faux fur coat for £75.99 which will add that special something to your outfit, when worn over a blouse and mini skirt, or a dress suit.

Brighten your ensemble up a little with this warm and colourful burgundy brushed grid check scarf, £20.00 which can be worn in a variety of ways. Add a bucket hat to keep your hair dry on wetter days, from £16.00 at Topshop.

Zatchels

Every woman needs to carry a bag of some kind, to house everything we may need throughout the day, or carry our work gear. It is time to finish off your outfit by adding a timeless bag and Fashions Finest recommends the one and only stylish Zatchels bag to complete your look this winter.

Zatchels offer an exciting array of bags in various styles and colours, including over the shoulder bags, hand bags and back packs at their online shop. We have chosen this plus size handmade leather sugarcube handbag, in black and gingham £110 which we love because of it’s nice size, and on-trend look which will complement all of the winter accessories we have looked at in this article.

Zachels have only been around since 2011, but since their first re-boot of the classic satchel they have grown to become the essential ‘go-to’ place for on-trend leather bags and accessories that are available in a myriad of colours and finishes. Fashions Finest loves Zatchels for its high quality bags which offer a sense of fun, a pop of colour and the latest fashion styling in equal measure. A must have this season and beyond. Choose the colour and style that expresses your inner-you the most today. You can even have bags personalised, adding your name or nickname to the outside, or inside the bag, giving these bags a fun and useful bonus!

A Note To Finish

Everything we have discussed above is currently on sale because of Black Friday deals and early New Year sales. The likelihood is that you will find them at much cheaper prices than we have listed, so click the links to find out if you can grab a bargain now, and Happy Shopping!