Seasonal market research collected Google queries to find out which beauty advent calendar is the most desired this year. Charlotte Tilbury's Beauty Dreams and Secrets has climbed 2021's Christmas wish ranking.
Research conducted by beauty experts Cosmetify analysed Google search data, internet article mentions of each calendar and each brand’s Instagram following to compile a list of the top 10 most popular beauty advent calendars this Christmas.
Charlotte Tilbury’s Beauty Dreams and Secrets was revealed as the most in-demand beauty advent calendar of 2021, so much to be already sold out online! Priced at £150, the calendar includes 12 of the brand’s best-selling makeup and skincare products in a handy reusable box. The calendar, which is now sold out online, had approximately 6,600 Google searches in September and the highest number of mentions in online articles, with 28 mentions.
The second most popular beauty advent calendar is MAC’s Box of Tricks. MAC’s beauty calendar was searched more than Charlotte Tilbury’s, with 10,100 average searches. Despite this, it had far fewer mentions in articles online: just nine. MAC stays in the fifth position with its Instagram following of 2.4 million. Revolution Beauty’s advent calendar places as the third most in-demand beauty calendar this Christmas season. The calendar had the second-highest number of mentions in online articles with 22 mentions. Additionally, Revolution has an Instagram following of 3.1 million, and the calendar receives 3,600 average monthly Google searches.
2021's Most Popular Beauty Advent Calendar Top 10
Brand - Search Volume - Articles Published
- Charlotte Tilbury - 6600 - 28
- MAC - 10100 - 9
- Revolution - 3600 - 22
- The Body Shop 16100 10
- Jo Malone - 8100 - 16
- Lush - 4400 - 8
- Cult Beauty - 2900 - 12
- Huda Beauty - 1000 - 5
- Benefit Cosmetics - 1900 - 15
- Too Faced - 4400 - 9
The Body Shop ranked as the fourth most popular beauty advent calendar this Christmas season. This year, The Body Shop revealed four different advent calendars all ranging in price, all including a different selection of the brand’s best sellers. The Body Shop had the highest number of monthly searches out of every other calendar, with 16,100 searches.
Jo Malone London advent calendar came in fifth, also topping the list as the most expensive calendar, costing £325. From festive scents to exclusive products, Jo Malone’s calendar had the third-highest mentions in online articles, with 16 mentions. Additionally, the calendar had the third-highest monthly search volume, with 8,100 searches.
Huda Beauty’s House of Huda advent calendar also features in the top 10 as one of 2021’s most popular advent calendars. Despite the calendar having the lowest amount of Google searches with 1,000 searches and only five mentions in online articles, the brand has the largest Instagram following on the list with 6.8 million followers. Benefit Cosmetics The More, The Merrier advent calendar appears as the cheapest calendar in the list. The calendar features 12 days of mini and fun-size products, costing £58.50, making it the most affordable calendar in the top ten. Despite having the second-lowest search volume on the list with 1,900 searches, Benefit had the fourth-highest number of mentions in online articles, with 15 articles.
Commenting on the study’s findings, a spokesperson for Cosmetify said: 'The Christmas countdown has officially begun, and what better way to kick-off the festive season than with popular beauty advent calendars! Beauty calendars have become much more mainstream in recent years, so it is fascinating that Charlotte Tilbury’s calendar takes this year’s top spot'.
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