Fashion label Ruff Tung, which is designed by respected designer Jean-Paul Botha, was started in 1999. The Durban-based store, which has retailed in stores like design emporium Blackbeard & Dare, aims to create clothing that suits the needs and moods of the modern woman.

Local celebs, like Hlubi Mboya and radio personality Koula have been seen wearing Ruff Tung designs. The brand offers classic garments, with a modern twist, all seen through a glamorous and sexy point of view.