Alexa Chung today hosted the launch of the annual British designers collective at Bicester Village alongside some of the most coveted names in British fashion including Peter Pilotto, Jonathan Saunders, Nicholas Kirkwood, Preen, Lulu & Co and Marios Schwab. Now in its third year, the pop-up boutique concept store is an exclusive collaboration between Bicester Village, one of the nine Chic Outlet Shopping® villages by Value Retail, and the British Fashion Council, offering emerging British talent the opportunity to showcase their collections in a unique setting. British Style Icon Chung joins the initiative that will see a bespoke offering of styles available for a limited time.
Alexa Chung said:
"I am proud to support Value Retail on their British Designers' Collective pop up store at Bicester Village. The initiative opens up a whole new market to the participating designers that they might not otherwise have access to at this stage in their career. I look forward to choosing some key pieces from their collections for myself"
Building on the success of last year's boutique and the inherent affiliation to all things British, Bicester Village introduces the 'The Great Hall' for 2012. Explore and discover layers of classic heritage juxtaposed with the irreverent wit and style of contemporary British fashion. It will be familiar, yet quite unexpected, an enriched journey that surprises, delights and captures your imagination. Visitors will be able to discover up-and-coming designers alongside established labels with the unprecedented opportunity to purchase 'must-have' pieces from their previous seasons' collections at the usual Bicester Village reductions of up to 60% on the recommended retail price.
Desirée Bollier, Chief Executive of Value Retail Management Ltd said:
In our on-going commitment to British fashion design we are delighted to welcome back the British Designers' Collective to Bicester Village this spring. The exclusive pop-up boutique will showcase some of the very best in British rising talent along with a great mix of established British womenswear and menswear collections.
In the current challenging climate Bicester Village's and the British Fashion Council's enduring commitment to supporting and celebrating young talent is of paramount importance.
Bicester Village provides these designers with an opportunity to reach discerning shoppers from around the world.
This year's boutique will run from 21 March for a limited time only.